Verdadero Tequila Blanco bottle staged on a warm amber set with a strawberry margarita, cocktail shaker, and fresh citrus

Verdadero & The
University of Texas

Services

  • Co-branded campaign
  • 3D videos
  • Campus buildout design
  • Merch
  • POS
  • OOH Advertising

Official Tequila Sponsor of the Texas Longhorns

Three months after we started, Verdadero won a partnership with one of the most iconic programs in college sports. We built the co-branded campaign that pitched it, then worked inside UT's brand system, one of the most protected in the world, to create the advertising assets and in-stadium activations.

This fall the brand moves into UT facilities, built alongside Avec Mode. It's the first preview of the next five years of Verdadero as the official tequila sponsor of the Texas Longhorns.

Verdadero — 'The Taste of Texas' key art on a cowhide backdrop, marking the brand as official tequila sponsor of the Texas Longhorns
Verdadero — outdoor campaign panels reading 'New season. Same mission.' and 'For the pour after the score,' with the Verdadero 26 jersey and signature cocktails
Verdadero — two Texas Longhorn steers nuzzling in a sepia portrait, captioned 'The spirit for victory'
Verdadero — Tequila Blanco bottle on a bar rail between a classic and a strawberry margarita, the Longhorns stadium field behind
Verdadero — bar table-tent cards for the Classic and Strawberry Margarita, each with a serve photo and QR code
Verdadero — in-store floor display stocked with cases, topped with stadium imagery and the bottle under 'The spirit for more'
Verdadero — burnt-orange Texas Longhorns jersey with 'VERDADERO 26' across the back
Verdadero — close-up of the Tequila Blanco bottle beside a salted-rim margarita with lime and strawberry on a warm orange set
Verdadero — a server in a branded apron carrying a tray of cocktails above a packed Longhorns stadium
Verdadero — roadside billboard lining up three bottles with the Longhorn mark, reading 'Official Tequila Sponsor of the Texas Longhorns'
See how the brand
was createdVERDADERO

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