





The People Behindthe brands
We’re a small, senior team spread across Argentina, Paris, Bolivia, and beyond. A boutique studio that specializes in CPG and holds itself to an unreasonably high standard. Not because we have to. Because we can’t help it.
The People Behindthe brands
We’re a small, senior team spread across Argentina, Paris, Bolivia, and beyond. A boutique studio that specializes in CPG and holds itself to an unreasonably high standard. Not because we have to. Because we can’t help it.







“I want CreativeWise to feel like an unfair advantage for founders & build the creative department CPG brands wish they had in-house”
Palu Malerba
Founder & Creative Director

“I want CreativeWise to feel like an unfair advantage for founders & build the creative department CPG brands wish they had in-house”
Palu Malerba
Founder & Creative Director
the people behind the studio
Palu Malerba
Founder & Creative Director

“Told myself this was a vacation. Answered 12 emails from this exact spot”.


“Thank you Tucker for the sanity walks”
Carla Soza
Brand Director
Ali Nadal
Brand & Growth Strategist
Johanna Arrieta
Brand & Web Designer
Agus Barranquero
Brand & Web Designer
Azu Malerba
Project & Social Media Manager
If your brand is
Personal care that feels like fashion
let’s talk!
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We share things we are learning, wins from our clients, project previews, and thoughts from Palu
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We share things we are learning, wins from our clients, project previews, and thoughts from Palu
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