The People Behindthe brands

We’re a small, senior team spread across Argentina, Paris, Bolivia, and beyond. A boutique studio that specializes in CPG and holds itself to an unreasonably high standard. Not because we have to. Because we can’t help it.

Team memberTeam memberTeam memberTeam memberTeam memberTeam member
Palu Malerba, Founder & Creative Director of CreativeWise

“I want CreativeWise to feel like an unfair advantage for founders & build the creative department CPG brands wish they had in-house”

Palu Malerba

Founder & Creative Director

creativewise

the people behind the studio

  • Palu Malerba

    Founder & Creative Director

    Palu Malerba

    “Told myself this was a vacation. Answered 12 emails from this exact spot”.

    Palu Malerba portrait
    Palu Malerba with her dog Tucker

    “Thank you Tucker for the sanity walks”

  • Carla Soza

    Brand Director

  • Ali Nadal

    Brand & Growth Strategist

  • Johanna Arrieta

    Brand & Web Designer

  • Agus Barranquero

    Brand & Web Designer

  • Azu Malerba

    Project & Social Media Manager

If your brand is

Personal care that feels like fashion

let’s talk!

Subscribe to our newsletter

We share things we are learning, wins from our clients, project previews, and thoughts from Palu

Subscribe