Huggin: the wordmark in black on a mid-blue sky with flat white clouds, the brand's pop-art house style stated plainly

Huggin

Services

  • Brand Strategy
  • Visual Identity
  • Packaging Design
  • Content & Imagery

A mushroom-infused sparkling tonic created for a new generation of wellness consumers.

Inspired by retro soda packaging and pop-art graphics, we developed a bold visual identity that brings together nostalgia, flavor, and functionality in a fresh and approachable way.

Our work included packaging design, art direction, typography, flavor systems, and branded visuals designed to help the product stand out in the growing functional beverage space. The result is a vibrant CPG identity that balances strong shelf presence with clear communication and personality.

Huggin: three unfolded can labels laid flat on black: pink Rei and Shi, blue Trem and Ella, yellow Turkey and Tail, each carrying the pair of mushroom characters
Huggin: a loose pile of cans in every colourway seen from above, pink, blue and yellow overlapping so the full range reads at once
Huggin: the pink three-can carrier pack for Rei and Shi, photographed against a clear blue sky
Huggin: two people laughing in sunglasses, one holding a yellow Turkey and Tail can, beside a yellow panel reading Boost Your Vibe
Huggin: the coaster set scattered on black, pink, blue and yellow discs carrying the mushroom characters and lines like You're exactly where you need to be and The day feels lighter already
Huggin: a blue panel reading I Need A Little Me-Time beside someone photographed from behind in a white HUGGIN t-shirt with the mushroom print, standing by the sea
Huggin: two people lying cheek to cheek on grass holding a blue Blueberry and Ginger can, beside the stacked Sip. Sip. Sip. lockup
Huggin: four Instagram story screens on black, including Sugar-free and packed with natural goodness, a can on sand captioned Back in stock, and Feeling drained lately
Huggin: three storefront product pages on black for the sparkling tonic 3-packs, showing the Blueberry and Ginger pack at $24.00 with what's inside, details and an add to cart button

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